I am a Marketing/Growth Professional with 25+ years success in tech companies and creative agencies. As Marketing Consultant I support CEOs and leadership teams in building high-performance brands, marketing platforms and organizations.

My core expertise lies in immersing myself quickly into organizations and their marketing/growth challenges and to develop and implement solutions that help to overcome these challenges with high efficiency and measurable success. With a proven track record in many categories, on-the-ground expertise in the world’s most important business regions and access to an extensive network I can hit the ground running and deliver value from Day 1.

I am available for short- and long-term consultancy, interim management and potentially also full-time positions. I am also interested in non-executive directors positions.

Let’s talk if you are a CEO, founder or Executive Team that:

realizes growth based on your initial PPC marketing strategy alone is limited and you want to activate additional high-performing marketing channels
has received significant funding and the investors are expecting you to build a strong brand with high awareness
is successful in one or two markets and wants to expand quickly into a larger number of markets
wants to tap into executive knowledge and network without adding an executive salary to your payroll
is looking for an experienced Marketing Consultant to discuss your growth challenges with
needs interim leadership for the marketing function while recruiting for a permanent CMO
has a capable, but junior Marketing team that requires guidance and senior expertise

Things I can specifically help you with:

Audit of all marketing/acquisition activities incl. actionable recommendations
Marketing plan/roadmap development and execution
Budgeting, KPIs and OKR development
Performance-driving brand-building initiatives (TV, SM, Influencer, Content etc.)
Management of all marketing channels (PPC, CRM, SEO, Comms etc.)
Developing a powerful brand positioning and corresponding personas
Marketing/Growth team setup, building and restructuring
Partner selection, benchmarking, negotiation and onboarding
C-level and investor stakeholder management
Access to an extensive industry network

About me:

C-level operator experienced in rapid scaling of businesses either in-market or through market expansion
Successful in bridging a combination of brand and performance approaches over all relevant communications channels
Respected manager, people and business leader with proven track record and high integrity, able to build high-performance teams that excel in the most challenging environments
Strong believer in data and measurement, obsessed with numbers and well-versed in all approaches to attribution
Major driver of disruptive and innovative thinking and an advocate for all things digital
Extensive on-the-ground experience in Europe, China and US, bi-lingual in English and German
Experienced presenter, panelist and negotiator

Professional experience:

2023–present
Independent Consultant / Interim CMO / Advisor

2024-present
Hapimag AG, Steinhausen
Non Executive Board Member
Proud to serve as non-executive board member (Verwaltungsrat) for the Hapimag AG. Hapimag is a community-owned holiday resort operator that owns over 5.000 apartments, in 56 resorts across 15 countries.

04/21–12/22
PlusDental, Berlin & Valencia
Chief Marketing Officer
Responsible for all Marketing and Growth activities
Member of the management team that took the company from Series B up to €131m exit to Straumann Group

2020–21
Independent Consultant
Supported great scale-ups such as PlusDental, Trade Republic and Drivekyte

2019–20
Tourlane, Berlin
SVP, Global Marketing
Responsible for all marketing activities (PPC, Social, Comms, Content, SEO, CRM)
Member of the management board and reporting to CEO and founder

2014–19
KAYAK Software Corporation, Berlin
SVP, Marketing Europe & Managing Director, KAYAK Germany GmbH
Responsible for all non-PPC growth activities of the KAYAK brands (incl. swoodoo, checkfelix and cheapflights) in Europe.
Co-Managing Director of KAYAK’s Berlin office with 150 employees

2011–14
Leo Burnett Shanghai, China
Managing Director
Responsible for output, P&L and operations of Leo Burnett Shanghai, a 150 person agency serving a large variety of clients in all creative disciplines. Personally responsible for the accounts of Coca-Cola, McDonalds and Skoda

2007–10
DDB International, Berlin
Global Business Director
Global account leader for Volkswagen, one of the network’s biggest and most prestigious clients. DDB served Volkswagen in 30+ markets

1996–06
Strawberryfrog BV, Amsterdam
Wieden+Kennedy, Amsterdam
Jung von Matt/Alster, Hamburg
BBDO New York
Worked my way up the ranks from AAE to Account Director in various Account Management roles